Home Energy Saving Program
In 2012 I worked with C3 Residential (previously Efficiancy 2.0), an online application that monitors a household's energy by partnering with regional energy utility companies. The program works by offering personalized energy tips based off of a household profile provided by the user. By utilizing behavioral economic techniques (popularized by Dan Ariely) C3 residential helps to "nudge" users to save energy.
I worked with them as UX lead and helped to redesign their sign up flow to maximize the programs effectiveness.